The Burning legion has become aware of the lightbringers of outland and have strenghtend there holds in Azeroth to counter them. each lightbringer has been given a special name in the BL's language. Hymm's roughly translates to "He With The Red Blade" signifing his angerblade. the other lightbringers have been given different names on what the burning legion knows of them.
Lovyan's name roughly translates to "Golden Soldier".